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For instance, if you are placing a QR Code on a business card, its size cannot be less than 2 x 2 inches, else the QR Code won’t scan.
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Pro Tip: Gauge the location of the QR Code and then decide the size of it. The size is always directly proportional to it. Lastly, think about the mode of print advertisement. Real Juice has tiny QR Codes on food packaging that often go unnoticed. Most users won’t notice if the QR Code is tiny and placed in a corner. The symbol size of any logo used on the QR Code must be 21 x 21 – 177 x 177 modules (size grows by 4 modules/side) and the structured appending must be a maximum of 16 symbols (printed in a narrow area).Īpart from the scannability of the QR Code, the size also plays an important role in helping a customer locate it on the print media surface. In June 2000, the QR Code size was standardized for international usage. Size of the QR Code = Distance/10 or, 2 x 2 inches The size is vital for the QR Code to function properly.
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The biggest worry for all QR Code experts is the appropriate size of the QR Code, for it to be readable. Pro Tip: Always make sure to use a light color background and a dark color foreground. It may look great in some design scenarios, but they can’t be scanned with all QR Code scanner apps.Ī lot of apps for scanning your QR Code expect the code to have a darker contrast to the background, so if you scan a code with a white foreground it will not work for everyone.” William Taylor, a Career Development Manager at VelvetJobs says, “I’ve seen people creating QR codes with a black or dark background and a white or lighter foreground. Plenty of marketers and QR Code experts strictly advise against using an inverted QR Code. Inverting colors is literally swapping the color scheme, where the foreground is really light and the background is dark. The codes might look good, but they won’t work.Ī classic QR Code has a white background and a black foreground. This is one of the most popular mistakes people make whilst creating a QR Code.ĭon’t choose style and design over efficiency and productivity.
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Pro Tip: Download your QR Code in a high resolution, preferably in SVG or PNG formats for better quality QR Codes. Always test out the printed QR Code and replace it with a higher quality QR Code, if the process of scanning isn’t smooth.
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While a pixelated or blurry QR Code might still scan on some devices such as iPhones (iOS 11 and higher) and the latest Android smartphones, it might fail on many others. For larger displays or billboards, use SVG or EPS formats, without compromising its quality. For magazines and newspapers, the QR Code can be downloaded in JPG or PNG formats.
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Thus, quality is paramount.īesides, a QR Code in a poor quality image format will not give the desired effect and retract its scanning ability.Ī QR Code must always be printed with a clear and sharp display for better scannability and usability. When images are not of good quality, or in other words, distorted, it negates the entire purpose. There is a good reason why quality always takes the front seat. Smartphones running on Android 9 and above such as Pixel, Samsung S10+ can also scan these “unscannable” QR Codes.īut, if your target audience does not have the latest smartphones, here is how you can fix those wounded codes:Ħ reasons why your QR Code is not working + Troubleshooting tips With the latest iOS 13 update, all iOS devices can scan wounded or bad quality QR Codes. It’s interesting to note that most QR Code readers today – native or through apps are able to easily scan QR Codes that have any of these 6 issues present.
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